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[ES PENDING REVIEW] The brand vault for designers

[ES PENDING REVIEW] Most brands don't fail at launch. [ES PENDING REVIEW] They drift.

[ES PENDING REVIEW] CasaBranda builds the whole brand system, vaults every version, and future-casts the next 5–10 years — so designers deliver agency depth at app speed.

[ES PENDING REVIEW] Build your first brand
[ES PENDING REVIEW] Agency team arranging brand boards on a studio wall

[ES PENDING REVIEW] [VIDEO PLACEHOLDER] A full build, from the 21 to v1.0.0.

[ES PENDING REVIEW] Watch a build

[ES PENDING REVIEW] Summit Roofing Co.CB-000123 · [ES PENDING REVIEW] History
[ES PENDING REVIEW] v3.0.0 · Future-cast 2028[ES PENDING REVIEW] Planned
[ES PENDING REVIEW] v2.1.0 · Refresh[ES PENDING REVIEW] Approved by owner · 14 territories synced[ES PENDING REVIEW] Active
[ES PENDING REVIEW] v2.0.0 · Rebrand[ES PENDING REVIEW] Superseded
[ES PENDING REVIEW] v1.3.2 · Patch[ES PENDING REVIEW] Archived
  • 21 [ES PENDING REVIEW] questions before anything is generated
  • 9 [ES PENDING REVIEW] stages, each approved by a person
  • 1 [ES PENDING REVIEW] active version, every file
[ES PENDING REVIEW] The drift

[ES PENDING REVIEW] A logo isn't a brand. [ES PENDING REVIEW] The system around it is.

[ES PENDING REVIEW] Every printer, intern and web developer saves their own copy. Colors shift, files multiply, and the brand you paid for quietly turns into six different brands. The vault turns them back into one.

[ES PENDING REVIEW] Files in circulation
1
[ES PENDING REVIEW] Active version
v2.1.0
[ES PENDING REVIEW] Locked in the vault[ES PENDING REVIEW] Active
CB-000123v2.1.0[ES PENDING REVIEW] Active[ES PENDING REVIEW] SVG · PDF · EPS · PNG
  • [ES PENDING REVIEW] Logo vectors
  • [ES PENDING REVIEW] Logo guide sheet
  • [ES PENDING REVIEW] Brand deck
  • [ES PENDING REVIEW] Rules + playbook
  • [ES PENDING REVIEW] Buyer persona
  • [ES PENDING REVIEW] Print + swag mockups
  • [ES PENDING REVIEW] Social packs
  • [ES PENDING REVIEW] 10-year forecast
[ES PENDING REVIEW] How it works

[ES PENDING REVIEW] Build it. [ES PENDING REVIEW] Vault it. [ES PENDING REVIEW] Future-cast it.

[ES PENDING REVIEW] 21 questions in. A brand system, a vault and a 10-year plan out.

[ES PENDING REVIEW] 01 · Build

[ES PENDING REVIEW] The whole system, not a logo.

[ES PENDING REVIEW] Color, type, logo, icons, messaging, print, swag and web — concepts first, then narrowed with you. Every brand scored Functional, Memorable, Remarkable.

[ES PENDING REVIEW] Functional[ES PENDING REVIEW] Memorable[ES PENDING REVIEW] Remarkable
[ES PENDING REVIEW] 02 · Vault

[ES PENDING REVIEW] Every version, frozen and signed.

[ES PENDING REVIEW] Logos, files, rules and contracts tied to the exact version they shipped with. Nobody hunts an inbox for "final_final_v3" again.

v2.1.0[ES PENDING REVIEW] Refresh · contract #A-219[ES PENDING REVIEW] Active
v2.0.0[ES PENDING REVIEW] Rebrand · contract #A-171[ES PENDING REVIEW] Superseded
v1.0.0[ES PENDING REVIEW] Launch · contract #A-114[ES PENDING REVIEW] Archived
[ES PENDING REVIEW] 03 · Future-cast

[ES PENDING REVIEW] A 10-year plan, not a handoff.

[ES PENDING REVIEW] Monthly, quarterly and annual brand initiatives — forecast, tracked and in motion.

  1. 2026[ES PENDING REVIEW] v1 launch
  2. 2027[ES PENDING REVIEW] Sub-brands
  3. 2028[ES PENDING REVIEW] v3 refresh
  4. 2031[ES PENDING REVIEW] Licensing

[ES PENDING REVIEW] Built for where a brand [ES PENDING REVIEW] actually lives.

[ES PENDING REVIEW] Thread, vinyl, paint and paper. Every master is checked for the place it will end up before a version is published.

[ES PENDING REVIEW] Sign installer on a ladder fixing a wooden blade sign above a bakery
[ES PENDING REVIEW] Signage[ES PENDING REVIEW] Horizontal lockup · vector master
[ES PENDING REVIEW] Roofing crew lead in a navy embroidered cap checking plans on a tablet
[ES PENDING REVIEW] Crew wear[ES PENDING REVIEW] Mark only
[ES PENDING REVIEW] Embroidery machine stitching a navy and gold crest patch
[ES PENDING REVIEW] Embroidery[ES PENDING REVIEW] Smallest detail 1 mm or more
[ES PENDING REVIEW] Installer pressing a navy vinyl panel onto a work van door
[ES PENDING REVIEW] Vehicle[ES PENDING REVIEW] Locked navy
[ES PENDING REVIEW] Designer laying out guide sheets, swatches and business cards on a worktable
[ES PENDING REVIEW] Print[ES PENDING REVIEW] CMYK · Pantone

[ES PENDING REVIEW] Nine stages. A person approves every one.

01[ES PENDING REVIEW] Brief

[ES PENDING REVIEW] Survey brief

[ES PENDING REVIEW] One page drawn from the 21. Approve it before anything is generated.

02[ES PENDING REVIEW] Pairings

[ES PENDING REVIEW] Color and type

[ES PENDING REVIEW] Three pairings fitted to the brief. Narrow to one.

03[ES PENDING REVIEW] Logos

[ES PENDING REVIEW] Flat to master

[ES PENDING REVIEW] Flat concepts, refined variations, back to clean vector, then a designer master with locked colors.

[ES PENDING REVIEW] Flat[ES PENDING REVIEW] Refine[ES PENDING REVIEW] Vector[ES PENDING REVIEW] Master
04[ES PENDING REVIEW] Icons

[ES PENDING REVIEW] Iconography

[ES PENDING REVIEW] Three sets drawn to match the logo. Narrow and save.

05[ES PENDING REVIEW] Messaging

[ES PENDING REVIEW] Every line, approved

[ES PENDING REVIEW] Hook, tagline, value prop, pillars and ads. A copy checker runs on each one.

06[ES PENDING REVIEW] Print

[ES PENDING REVIEW] Print mocks

[ES PENDING REVIEW] Your assets on layered templates, light and dark.

07[ES PENDING REVIEW] Swag

[ES PENDING REVIEW] On the things people hold

[ES PENDING REVIEW] Tees and caps, on people doing the work.

08[ES PENDING REVIEW] Wireframes

[ES PENDING REVIEW] Page plans for the build

[ES PENDING REVIEW] Three home pages, desktop and mobile. Pick one for your developer.

09[ES PENDING REVIEW] Downloads

[ES PENDING REVIEW] v1.0.0, in the vault

[ES PENDING REVIEW] Vectors, guide, deck, playbook and the Brand Pack, frozen as one version.

CB-000124v1.0.0[ES PENDING REVIEW] Active
[ES PENDING REVIEW] The vault

[ES PENDING REVIEW] One source of truth for [ES PENDING REVIEW] every version.

[ES PENDING REVIEW] A published version is frozen. Change means a new version, never an overwrite. Stop paying and the brand stays in a free vault you can export.

[ES PENDING REVIEW] v1.0.0 · 2024

[ES PENDING REVIEW] Launch identity

[ES PENDING REVIEW] Logo, palette, rules. Contract #A-114.

[ES PENDING REVIEW] Archived
[ES PENDING REVIEW] v2.0.0 · 2025

[ES PENDING REVIEW] Rebrand for franchising

[ES PENDING REVIEW] New mark, licensed class, territory map.

[ES PENDING REVIEW] Superseded
[ES PENDING REVIEW] v2.1.0 · 2026

[ES PENDING REVIEW] Refresh — 14 territories

[ES PENDING REVIEW] Palette tweak, new social packs, licensee playbook.

[ES PENDING REVIEW] Active
[ES PENDING REVIEW] v3.0.0 · 2028

[ES PENDING REVIEW] Future-cast

[ES PENDING REVIEW] National expansion, sub-brand for commercial.

[ES PENDING REVIEW] Planned
[ES PENDING REVIEW] After publish

[ES PENDING REVIEW] Build it. Vault it. Bring it to life on Wirehouse.

[ES PENDING REVIEW] CasaBranda makes the brand package and the page wireframes. The live site gets built on Wirehouse, or by any developer you choose, straight from the Brand Pack.

  1. 01

    [ES PENDING REVIEW] Build the brand

    [ES PENDING REVIEW] The 21, nine stages, a person approving each one.

  2. 02

    [ES PENDING REVIEW] Publish one version

    [ES PENDING REVIEW] Everything exports as one versioned file any builder can read.

    CB-000124_v1.0.0_brandpack.zip
    ├── manifest.json
    ├── tokens.json
    ├── logos/  svg · pdf · eps · png
    ├── icons/  fonts/  imagery/
    └── web/    page wireframes
  3. 03

    [ES PENDING REVIEW] Take it to Wirehouse

    [ES PENDING REVIEW] Wirehouse turns the Brand Pack into a working site and prototype. Invite-only for now.

    [ES PENDING REVIEW] Request a Wirehouse invite

    [ES PENDING REVIEW] or hand the Brand Pack to any developer

Designer checking print proofs with a loupe

[ES PENDING REVIEW] "Will I get what I want?" [ES PENDING REVIEW] Wrong question.

[ES PENDING REVIEW] The better question is whether your brand gives your customers what they need. That's what we build for, and we'll tell you if it isn't working.

[ES PENDING REVIEW] Your brand's next 10 years, [ES PENDING REVIEW] in one place.

[ES PENDING REVIEW] Overhead view of a designer arranging brand guideline sheets on a worktable